With Black Friday, Small Business Saturday, and Cyber Monday on the horizon, we're just a few short weeks away from the busiest shopping weekend of the year. For many retailers, the holiday shopping season can make or break the entire year so it’s important to remain focused on customer service and making sure that your customers have the best possible experience inside your store and on your website.

With such a high volume of foot traffic and phone/online orders that week, it’s sometimes difficult to give every customer the personal attention they desire, but don't forget that many customers who only shop for flowers once or twice a year may not give you a chance next time if your customer service is lacking this time around.

The upcoming holiday weekend will be busy and it may be stressful at times, but with the right attitude and proper preparation, you can make this holiday season one to remember.

What's important to keep in mind when your store gets busy:

1) Remember to smile - The busier you get, the easier it is to get distracted or overwhelmed. While some customers may be sympathetic and understanding, others may be tired and cranky after waking up early and fighting traffic and crowds. Regardless, all customers deserve and expect a pleasant shopping experience. If they enjoy shopping with you, they are more likely to become repeat customers.

2) Focus on individual experiences - Some customers know exactly what they want before even reaching your shop, but many customers are relying on you for knowledge and inspiration. Let them hold any pre-made arrangement or gift item that they are interested in while you close the sale. Remember that customers are much more likely to purchase an item that they are physically touching or holding.

3) Don’t forget finishing touches - Customers are looking for ways to make their loved ones feel special and appreciated this week, so many will be open to ideas in addition to flowers. Let them know about products that will enhance their gift. If you don’t ask, they may not even realize they have additional options.

4) Build your marketing list - This week may be the busiest week for your shop which makes it an excellent opportunity to build your marketing list by collecting email address from new customers. Offering to email a receipt is an effective way to build your customer database.

5) Use the Turn 2 technique to secure additional orders - Thanksgiving is the perfect time to try to capture Christmas orders by using the Turn 2 technique. It's simple and best of all, it works!

6) We're here to help - We know you're busy this week and we're here to help you out in any way we can! Unfortunately, we can't be there to answer your phones or help make deliveries, but we can help with any issues you may run into on your website or social media. Contact us here or give us a call at (941) 806-1911. Good luck from Bloomerang Solutions and we hope you have a prosperous week!