Just a few years ago, aggressive marketers would convert just .001% on blanket marketing using inserts in the local newspapers. It was branding and you were able to get a few orders. Today, hardly anyone is advertising that way anymore and those who are secure the volume. We need to local shops to understand how this works or hire an agency to handle it for you.

Google makes it very simple to advertise with them, but there are some pitfalls that you need to be aware of if you decide to do it yourself. For example, if you pay $300 a month to Google you most likely have a “Google Smart Ads” account. This type of account is very basic, it gets you listed and that's it. There is hardly any tracking or details available for your campaign. It is entry-level work that features no re-targeting, no snippets or no use of extensions. Agencies charge $100 a month and you pay Google $300 and all you get are a few orders.

GOOGLE Ads (aka Pay-Per-Click), on the other hand, allow you to develop strategies, track every click, and use conversion codes to see where the traffic is coming from as well as how they found you.

Take a look at this statistic from Wordstream and it will tell you everything you need to know about the effectiveness of advertising with Google. For every dollar spent on Google, two dollars are converted into a completion! Yes, that is $2.00 in REVENUE for every dollar spent, and it isn’t uncommon to see 4 or even 5 to 1. With numbers like that, you may ask yourself, "why isn't every florist hiring and agency to secure orders for themselves?"

I do too!

I once read a bend in the road isn't the end of the road, unless you fail to make the turn! I took that advice to heart and remember it every day when I’m faced with challenging situations. Owning your own business requires navigating lots of bending roads and other hazards that could easily end your journey if you’re not careful. At Bloomerang Solutions, our job is to help you navigate the bends in the road so you can focus on running your business. Give us a call today at (941) 806-1911 or drop us a line below and we can get your Google Ads account up and running today – don’t miss that turn!

Art