Did you know that Jeff Bezos expanded Amazon from a small online marketplace for books to what they are today because he would regularly SURVEY his customers on what they would like to see offered?

It's a documented fact - he expanded his product line at Amazon from simply selling books to giving his customers exactly what they wanted! He knew what that was because he took the time to ask. You may not become the next Amazon, but success can come your way this easily if you simply take some time to reach out and learn from your customers. It's easier than you think and well worth your time. Best of all, we're here to help!

What do the following leading companies all have in common with each other?

• Marriott

• The Ritz Carlton

• Hertz/Avis

• 1-800-Flowers

• Amazon

• Beneva Flowers?

THEY ALL OFFER SURVEYS to customers!

Jeff Bezos formed Amazon after surveying his customers and realized today's consumer wanted Amazon to offer more than just book. Yes, true story! I personally would not start the next of my next month if Surveys were not sent out.

Best of all…WE DO IT FOR YOU!

Even better...You will see orders after sending the survey out - start TODAY!

All I ask that you do it, PLEASE take this sample postcard to your local printer and print 5k. It's a THANK YOU card the recipient gets when they receive YOUR flowers (or delivery) When they send the THANK YOU postcard to the sender, the sender gets YOUR NAME! All my shops using the Gravity Free websites are doing this.

Do you take wire in orders? Then here is your way of letting the sender know who the flowers were delivered by!

YES, it beats the gatherer's at their own game!

Are you in? Let's go. It's up to you.

We at Bloomerang will do all the work, you just say GO!

Here is your sample postcard:

Let's get started today!

PLEASE send us your emails from orders placed in October and will begin preparing your survey. Think about your what you would like to know if you were a customer. Here are some examples:

• “Are there any items or services you would like to see in our offering to make your shopping and gift-giving easier?”

• “Is there anything we can do to help your shopping needs during COVID that we may not normally consider?”

• “Holiday shopping is just around the corner, did you know we can send flowers, plants, and gifts OUT OF TOWN?”

This last one is huge - out of town delivery. Why? Because more and more customers are searching for florists out of town instead of using you.

• “Why send your "out of town" requests with us? Because we guarantee your satisfaction 100% There is no question that the shop used in our affiliate network will always be the best the area. We appreciate you trusting us locally, but we will gift you the same guarantee out of town.”

• “Did you send with us in the past? Would you now?”

These are just a few examples to keep in mind - and remember - the more you ask, the more you'll learn. NOW is the time to tighten the relationship with your customers. DO NOT let them skimp away while you are busy during the holidays!

Wait until you see these results, you will be glad you did. This is all about you securing customers and your customer satisfaction - both of which are vital in achieving a successful future.

One of the many unfortunate effects of COVID-19 is the reshaping of people's shopping habits. Now, more than ever before, we need to think like Jeff Bezos and listen to what our customers want and find out what we can do to keep them coming back for more. 

Finally, remember to give an offer for completing the survey. You are rewarding your customers for loyalty and it really works! I'm full of ideas if you need to try a different solution. Email us by clicking the button below if you want to start surveys.

Thanks and gave a great week,

-Art (941) 544-5000