As a business owner, your website is the most important marketing tool you have. Visitors from anywhere in the world can view your site 24 hours a day to learn more about your business and decide whether or not you’ve earned theirs.

That is why simply having a website presence in 2021 is not enough. There is just too much competition out there - you must present the best version of yourself and make your site appealing if you don’t want people to leave.

What do I mean?

Check out Alux.com and you will be surprised to see just how many DIY wedding event coordinators are getting into our market. Sites like this make it so easy that almost anyone can set up a terrific looking site in minutes.

What is their formula? They start with the following:

• Secure a URL

• Build a Blog and the company gets them the hosting in one stop.

• Now they can build an audience

• Expand to social verticals and BAM - there is a new wedding coordinator in town!

Next, they realize they can make floral designs - check out The Yes Girls

Now these DIY coordinators take it one step further, get a Shopify account, and now sell flowers. Out of town requests? They search Google and place the order for their clients.

While the traditional retail florist continues to pay the wire services fees to maintain membership, the millennials are coming and they are using CS, COMMON SENSE.

They are NOT STUCK in 'This is how we always did it". This new blood is saying, "This is how we do it today." Why? Because we have an UNREGULATED industry, which means anyone can be a florist and/or a wedding planner just because they said they can.

Where Does Our Industry Go From Here?

What do we do? SECURE relations and stop treating brides like a regular customer. They are considering choosing YOU to handle the most important event in their life and they deserve a custom website experience from YOUR event division at YOUR business. I can help you set that up.

Change now and use your experience to secure business. OR, continue to not see this train is coming and wake up one day and realize, what happened to our event and wedding business? You see, once the wedding florists earn the trust of the bride, they are becoming their florist as they trust them with everyday work.

This is happening, YOUR future is up to YOU!

Take a look at your wedding website through the eyes of an excited bride to be. Is it something you’re proud of? Does it make the bride-to-be excited to choose you? Is it what you would feel is a “specialist” or does it look like something you do as well?

We need to be specialists because we are special. Each one of us has something to offer that sets us apart from the crowd. It’s up to us to make sure potential customers can find it.

2021 is the start of a brand new year and the perfect time to re-evaluate your marketing efforts beginning with your website. It is also a great time to start planning for more event work which should increase substantially with all the cancellations from 2020 being rescheduled. A new wedding and special event website is the perfect solution to capture those clients! Call me, I can help get you set up with a new site today!