How Local Florists Can Prepare for an Economic Downturn
Implementing Unique Gift Card Programs for Loyal Customers Will Help Increase Sales and Strengthen Your Business During Economic Uncertainty
In a year that could be full of economic challenges, florists must be prepared and plan ahead for the upcoming changes! Florists cannot simply sit back and assume that orders will show up. This is not the safety net that any business should want! Any downturn in the economy will affect the gatherers first. Job losses will affect the holiday flower buyers, as flowers are never really needed, they’re non-essential. What we need are MORE CUSTOMERS!
The best plan to secure these customers starts today! At Bloomerang, we’re focused on securing customers and the orders will follow. Our founder, Arthur Conforti, says that this is the biggest realization florists should have. Getting customers and improving service is the key to success.
Casey Ryan from Irene Pate Flowers in Birmingham, Alabama, says that “Art and his team at Bloomerang showed me how to execute his unique gift card program I now use to secure corporate business. They come to my store to check the value and I set them up an account.” Florists must realize that customers are available everywhere. It’s no longer unique to sell flowers, so we must focus on our service! Make it so easy to order that customers will never want to go anywhere else. Address customers by name and not account numbers, and at the end of the order, ask them if there’s anything else they need.
If you’re dealing with out of town requests, take the orders and never allow them to leave or direct them elsewhere. This is especially important today with the improved technology available. You have the edge because you’re part of a community, so get involved with reward points, account cards, surprise gift cards, and charity programs with local schools and churches. We can help you set everything up. Smart retailers will be increasing their marketing efforts, so don’t rely on anyone else to do it for you. If you need help, you can email us and we’ll help you for free!
At Bloomerang, we’re here to help you succeed. We can show you how to execute unique gift card programs to secure corporate business. You’ll be able to keep customers coming back to your store and they’ll check the value of the gift cards. Don’t let the potential of a recession affect your business. Take the steps today to ensure that you’re prepared and have the right plan in place! With our help, you’ll be able to secure more customers and increase sales!