Achieving a 15% Increase in Total Sales
The Challenge
Scarlett's Flowers, a prominent florist in Bradenton, Florida, aimed to increase its website sales and expand its reach to new customers. Despite having a well-established brand and a loyal customer base, there was an opportunity to improve digital performance and maximize revenue from organic and paid search channels.
The Solution
Bloomerang Solutions implemented a multi-faceted strategy to address Scarlett's Flowers’ goals:
SEO Optimization: Focused on Teleflora and Google Business Profile (GBP) categories to boost rankings for competitive search terms.
City Page Expansion: Built and optimized nine custom city pages to drive traffic from targeted local areas.
Organic and Paid Campaigns: Leveraged organic search as the primary acquisition channel while supplementing with paid search campaigns to ensure consistent visibility.
The Results
The strategic initiatives delivered measurable improvements:
15% Increase in Total Sales: Despite only having data for 11 months, website sales showed significant year-over-year growth.
$447,523.35 Revenue from Organic Search: Organic traffic emerged as the most effective revenue channel, driving nearly 4,000 purchases.
2,051 New Users from City Pages: Targeted city pages brought a significant influx of first-time visitors to the site.
Expanding Local Reach Through City Pages
Scarlett's Flowers prioritized connecting with customers in specific nearby areas by launching nine custom city pages. These pages, designed with hyper-local SEO strategies, not only enhanced visibility in local search but also accounted for $17,826.05 in revenue from 158 orders. By catering to neighborhood-specific needs, Scarlett's Flowers reinforced its reputation as the go-to florist in Bradenton.
The Results
15% Increase in Total Sales
Year-over-year website sales increased substantially, underscoring the success of digital efforts.
$447,523.35 Revenue from Organic Search
Organic search accounted for the majority of e-commerce revenue, validating the focus on SEO.
2,051 New Users from City Pages
Hyper-local strategies attracted first-time visitors, expanding Scarlett's Flowers’ customer base.
Building Success with Targeted Strategies
Through tailored SEO enhancements, strategic paid campaigns, and a focus on local engagement, Scarlett's Flowers significantly improved its digital footprint. The combination of targeted efforts and ongoing optimization drove consistent growth in revenue, visibility, and new customer acquisition.
Scarlett's Flowers’ partnership with Bloomerang Solutions transformed their digital presence, leading to a 15% increase in sales and solidifying their position as Bradenton’s top florist.