31% Increase in Total Orders
The Challenge
Abbott's Florist, a leading florist in Champaign, Illinois, aimed to increase total orders and revenue by leveraging their digital marketing efforts. Despite their long-standing reputation and a dedicated customer base, their online growth needed a significant boost to stay competitive.
The Solution
Bloomerang Solutions implemented a strategic approach to enhance Abbott's Florist's online performance:
Search Engine Optimization (SEO): Focused on organic search, optimizing website content, and targeting high-intent keywords to improve visibility.
Seasonal Campaigns: Developed targeted campaigns such as "Back to School" and "Celebrate Summer" to capture seasonal interest and drive sales.
Google Business Profile Optimization: Improved GBP listings with regular updates and engaging posts to boost local visibility and encourage customer interactions.
The Results
These strategies delivered remarkable outcomes:
31% Increase in Total Orders: Significant growth in July 2024 compared to the previous year, showcasing the success of SEO and campaign strategies.
Organic Search as the Leading Revenue Generator: Dominance of organic search in 2024 reflects the effectiveness of optimization efforts.
48.8% Increase in GBP Calls: Enhanced local visibility led to more inquiries and conversions directly from Google Business Profile listings.
Building a Bridge to Better Leads
Abbott's Florist sought to connect with a wider audience by improving their website performance and leveraging local search. Bloomerang Solutions conducted comprehensive SEO audits and implemented performance enhancements that positioned Abbott's Florist as a top contender in search results. Seasonal marketing campaigns were launched to complement these efforts and capitalize on specific customer needs.
The Results
31% Increase in Total Orders
Targeted campaigns and SEO improvements drove a significant increase in orders during key months.
Organic Search Dominance
As the top revenue channel in 2024, organic search reinforced the importance of high-quality, optimized content.
48.8% Increase in GBP Calls
Better local optimization and proactive management ofthe GBP profile translated to more customer inquiries and engagement.
Speedy Implementation Raises the Roof on Results
Abbott's Florist quickly adopted the recommendations from Bloomerang Solutions, allowing them to achieve measurable improvements in a short time. Their commitment to enhancing their digital presence continues to yield strong results, helping them maintain their position as a trusted florist in their community.
Through tailored SEO strategies and targeted campaigns, Abbott's Florist experienced substantial growth in orders and customer engagement, solidifying their reputation as a top florist in Champaign, Illinois.