Above you can see the secret to why the national accounts keep parking ads in the local Google results (which is your local search results) is because most local florists are not properly placing ads to protect these guys form getting in.

* This report is direct and generated from Google ads. What Google is not capable of is recording phoned in transactions. The 36 calls are clicks to the actual phone number in the display ads that lasted over 2 minutes! That is the best they can do. What we have found for industry conversions that the true conversion over the phone is 4 phoned in orders to every online order placed directly on the website. This data is from Flower Manager.

After several years of studying this, the number used to be 5-1 but has now dropped to between 3 and 4 -1 as people have become more comfortable ordering online. But with so many businesses closed, many online shoppers clicked to reach your online storefront, called to place orders to be sure the flowers could be delivered. So it could have been even more phone orders.

MEASURE THIS

(You know you have at least 56 orders for sure)
The average order WITH DELIVERY is conservatively is $85.
Multiply the $85 x 56 orders on the website = $4,760
(In the most conservative calculation...assuming NO ONE would ever call, you the retail florist can see $4760 in conversions for $786.28!
NOW YOU HAVE BEEN INFORMED

If you conservatively want to say as little as 3-1, you can see you received over $14,280.

This was a great eye-opener for many florists that actually called me and paid closer attention. One client in the Albany, NY area was checking stats daily to compare and measure. He would ask me to email his spend for the day and could hardly believe how much the paid ads were pushing his volume.

The numbers are here and clear as can be. You have a choice to understand, learn and secure orders or continue to accept the wire-ins and fool yourself thinking they originated out of town.

Now that you can see what the true numbers are, you have no one to blame but yourself if you are not securing your own orders. The May weddings are canceled, school graduations will not be celebrated as usual. You can sit back and wait to get a wire-in, or you can call me to discuss just how quickly you could be out there securing your own orders.

Here is a visual to think about:

So to secure $14280.80 by spending $786.28 could make your summer sales a pleasure with profits to spare.

After this virus and Mother's Day, many florists realized the power of their websites.
Remember, if you want to secure the best placement, call me or a company that will ensure exclusivity - there can only be one #1.

The 2 main Google ad opportunities are:

#1 SMART Campaigns: This name has changed again form AdWords Express. This is where you spend about $300 a month and you get somewhere on the first page or second.

#2 Google Ads (aka AdWords): This is the powerhouse. No limits and enough control to do whatever you want. It will also measure your conversions.

With Weddings and Events gone for the short term, it's in your best interest to keep securing your backyard by having your ads appear converting orders and keeping your shop busy.

$$$$$$$$$$$$$$$$$$$$$$ ARE YOU READY? $$$$$$$$$$$$$$$$$$$$$$

Please call me - let's talk! My background with Google goes way back to the very beginning when Google started on Sept 8 1998. Drop me an email, I will be happy to assist in any way possible.

- Art Conforti