Understanding PFCI: Art Conforti's Journey as a Certified Floral Educator

Professional Floral Communicators – International (PFCI) is the floral industry's premier network of professional floral business educators, certified by the Society of American Florists (SAF). Members of PFCI have demonstrated their expertise in various aspects of the floral industry, including design principles, proper care and handling of flowers, and effective business management techniques. They are recognized for their ability to speak authoritatively on these topics, contributing to the education and advancement of floral professionals.

Art Conforti's journey with PFCI began with his passion for sharing knowledge and elevating industry standards. His dedication to education and excellence was recognized by SAF, leading to his induction into PFCI. As a PFCI-certified educator, Art has delivered numerous presentations at SAF events, sharing his insights on integrating technology with traditional floral practices and innovative business strategies.

Beyond his speaking engagements, Art has been a trailblazer in developing tools and applications that support florists nationwide. He created Flower Manager, a comprehensive floral retailing application utilized in over 75 markets, and FloralApp, the most widely used mobile application in the floral industry. These innovations have empowered florists to enhance their operations and customer engagement.

Art's commitment to the floral industry is further exemplified by his ownership of Beneva Flowers in Sarasota, Florida, for over 30 years. Under his leadership, the shop transformed into a top 50 retail florist among more than 18,000 nationwide. His philosophy has always centered on helping people, a principle that continues to drive his current venture, Bloomerang Solutions. Through Bloomerang, Art focuses on finding innovative solutions to assist florists and other small business owners in reaching the next level of success.