Retargeting

stay connected with the customers you already have

What is Retargeting and why is it such an effective marketing strategy?

In simple terms, it is online advertising targeted to consumers based on previous behavior. In other words, it's a way of reminding visitors to your website about your shop after they leave your site without making a purchase. Here is how it works and what you can expect from retargeting!

Retargeting is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

What are the benefits of Retargeting?

Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, retargeting can be a strategic component of your advertising campaigns. Here are a few fantastic benefits of using retargeting:

• Prompt reach/Well-timed targeting: You can show your ads to people who’ve previously interacted with your business right when they’re searching elsewhere and are more likely to make a purchase. You can also help customers find you by showing them your ads when they are actively looking for your business on Google Search.

• Focused advertising: You can create retargeting lists to advertise for specific cases. For example, you may create a list targeted for people who added something to their shopping carts but did not complete a transaction.

• Large-scale reach: You can reach people on your retargeting lists across their devices as they browse over 2 million websites and mobile apps.