Google Business Profile

Google Business Profile is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding the name, location and hours of operation in addition to monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and so much more.

If you're just getting started with local SEO, your Google Business Profile (formerly called a “listing”) is a great place to focus your early efforts. After all, when people search for a product or service near them, they're usually very close to making a purchase - one in two people who conduct a local search (think "florist near me") visit a store that day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

Owners create and claim ownership of their Google Business Profile and populate with vital information such as hours, location & photos.

Like social media platforms, business owners can publish posts to their Google Business Profile similar to a social media experience. What is most important is discipline and consistency. You don't want to go off track into personal matters and opinions if you are using this to compliment your business.

These listings are the first point of reference in NAP verification. (Name address and Phone number.)

There is very little you can't do these days yourself on the internet, it's a decision you need to make based on where you want to spend your time and your expertise. This is a very powerful tool and the best ways to maximize it is as unique as those working on running the application.

Are you already online? Check your profile and be sure your information is published and correct. While you can go into each one and update them yourself, chances are, natural web updates may revert the listing. We have this covered for every Bloomerang Client. Give us a call if you have any questions. We are always happy to help!