Welcome to Flower Pros with Art Conforti
Step into the vibrant world of the floral industry with Flower Pros, a podcast series hosted by industry veteran Art Conforti. As the former owner of Beneva Flowers and the founder of Bloomerang Solutions, Art shares his wealth of knowledge and experiences with listeners through candid conversations with top florists, thought leaders, and marketing experts. Whether you’re a seasoned professional or just starting out, Flower Pros delivers valuable insights, innovative strategies, and inspiring stories to help you thrive in today’s evolving market.
What You’ll Learn from Flower Pros:
Business Growth and Adaptation: Hear how successful florists have navigated challenges and embraced change to grow their businesses.
Marketing Mastery: Get tips on digital marketing, customer engagement, and using technology to create a competitive edge.
Technology and Innovation: Discover how integrating the right tools, like POS systems and e-commerce solutions, can streamline your operations and boost sales.
Networking and Community: Learn the importance of building relationships with other florists and creating a collaborative environment for mutual success.
Personal Stories and Lessons: Enjoy heartfelt stories, lessons learned, and personal anecdotes from floral industry leaders.
Featured Episodes:
Episode 1: Bridging the Gap Between Creativity and Business with Jenni Jenkins of Salisbury Flower Shop
In the inaugural episode, Art Conforti is joined by Jenni Jenkins, the creative executive of Salisbury Flower Shop in Randolph, Vermont. Jenni shares her journey from owning multiple flower shops and a cut flower farm to her passion for seasonal floristry and supporting local growers. The episode covers topics such as the importance of sustainability, limiting product offerings on your website, and the value of ongoing education. Jenni reflects on her recent experiences studying at the Judith Blacklock Flower School in London and taking online courses with Alison Ellis, emphasizing the need for florists to continually evolve and refine their skills.
Episode 2: A Legacy of Leadership with Walter Knoll of Walter Knoll Florist
Join Art for an in-depth conversation with Walter Knoll, a fifth-generation florist whose family business dates back to the mid-1800s. Walter shares captivating stories from his family's history, including serving St. Louis through pivotal historical events. They delve into the role of technology and innovation in modernizing the business, the value of industry study groups, and the importance of staying ahead in a competitive market. This episode is a masterclass in leadership, legacy, and continuous improvement.
Episode 3: Taking Risks and Building Relationships with David McLamb of Bice’s Florist
In this heartfelt episode, Art reconnects with David McLamb of Bice’s Florist in Fort Worth, Texas. They reminisce about their early partnership and the transformative impact of adopting advanced digital solutions. David shares his journey from a small North Carolina shop to one of the top florists in Texas, highlighting the challenges and rewards of investing in new technology and innovative marketing strategies. They discuss the power of strong business relationships, the shift from traditional advertising to digital channels, and the importance of customer service in building a loyal client base.
Why Listen to Flower Pros?
Flower Pros is your go-to resource for actionable advice, industry insights, and inspiration from the best minds in the floral world. Art’s down-to-earth style, combined with his deep understanding of the industry, makes each episode an engaging and educational experience. Whether you’re looking to optimize your operations, improve your marketing, or simply gain new perspectives, this podcast is packed with practical takeaways for florists of all levels.
Subscribe now and join the conversation! New episodes are released regularly, offering fresh insights and stories from the people who are shaping the future of the floral industry.