Florist Marketing

The Floral industry is more competitive than it’s ever been. there are many reasons why this happens, but one big factor is a failure to attract and retain new customers.

There are many things you can do to increase the visibility of your shop and attract new customers, and it all starts with a solid online presence. Bloomerang Solutions can help set your shop apart from the rest and give you a boost in search engine ranking which allows your website to resonate with your target audience and quickly build rapport with new potential customers.

How do we do it? By making sure you appear where potential clients are looking. Did you know that over 90 percent of all Google searches never make it to the second page of results? That means if you’re not showing up on the first page, you might as well not even show up at all! Bloomerang Solutions can get you to the front page – and help you stay there with the following proven strategies:

We will help you invest in good SEO

Search engine optimization (SEO) is the practice of utilizing specific goal-oriented strategies to get your site ranking higher in search engine results pages. The more time and attention you pay to SEO, the more visible your site will be for potential clients.

We will create specialized pages for all of your delivery areas

Most florists deliver to neighboring cities and suburbs. If you advertise yourself as a “Dallas florist” but make regular deliveries to Fort Worth or other locations in the Metroplex, you may be missing the customers who are searching by the recipients address if it is located in a different city or suburb than your shop.

Don’t give them that chance! Bloomerang Solutions will help you create dedicated landing pages and sections on your website for each of your specialized delivery areas that detail what area codes you deliver to along with local hospitals, clinics, institutions and landmarks in order to make sure your entire delivery area is covered. Not only will this improve retention rates on your site and get you more leads, it will also give you more room to optimize for keywords for each specific delivery area.

We will provide valuable content

Value is always good, because it keeps people coming back to you. Creating extra content can not only offer more information that your customers are desperately looking for, but it can also give you more room to rank for keywords and draw in relevant traffic.

Bloomerang Solutions utilizes content marketing – or blogging - to accomplish the same goal. Blogging enables you to create on-going content in order to stay relevant in search engines while generating new content for relevant keywords. Having a blog that fits in with your branding can also help you earn trust with potential clients who are looking to learn more about you or your firm.

We will incorporate video to build trust

Video offers the audience insight into the atmosphere and unique personality of a restaurant through the interaction between customer and staff while humanizing the business and making the restaurant a member of the local community. Many of these communities are also seeing the impact from the largest generational group thus far, the millennials. Culture videos, especially when placed online via social media platforms, will have the largest impact on this powerful market.

We will help you rack up reviews and testimonials

Another excellent tactic you can use to build trust with potential customers much faster is to get more reviews and testimonials. Reviews are powerful. People are a lot more likely to trust what other people have to say about you than what you have to say about you. By featuring testimonials prominently, you’ll be setting yourself apart from the very beginning.

We will help you invest in PPC advertising

Organic marketing and brand building is ideal, but it’s not enough to get you to the top of the search results. For that you will need to invest in pay-per-click (PPC) advertising. Bloomerang uses Google Ads to create personalized advertisements that will be shown to users searching for specific queries which allows you to appear at the top of search results when potential clients are actively looking for you.

Bloomerang can even improve your results by running campaigns with tight-knit ad groups, creating relevant copy and offers for specific niches of your audience. We can also help you run Facebook ads retargeting users who have visited your site recently but didn’t reach out to contact you. This can give them the push they need to get back in touch.