It is hard to believe that great marketing can turn trash into treasure, but sometimes all it takes is adding a good spin to make people reconsider their perspective. Online marketing is exponentially more powerful and proficient than most people realize. When properly utilized, it can even completely reverse how the average person views their own values and beliefs by reintroducing an old idea and making it new.

One example of this are brand new pair of jeans from the mall. A generation ago, people who could not afford new jeans were often embarrassed to wear worn jeans with rips and holes. But things have completely changed from those days, and now it has become trendy to wear jeans that look old - and consumers pay a premium to do so. This is the power of marketing!

The closer you look, the more discover

A new spin on an old idea can change everything for a product or service, including its value in the market and how people view it. With proper execution, marketing is one of the most powerful ways to create revenue-boosting opportunities that not many businesses are taking advantage of today.

Another recent example of the incredible - if not unbelievable - power of marketing was a holiday promotion by the Lily Pulitizer store which offered special gift wrap with qualifying purchases totaling $400 or more. Although it may sound confusing, they would wrap any gifts you purchased in the store for free. But if you spent over $400, they would also ship Lily Pulitizer gift wrap to your house - as a gift of it's own!

While they certainly managed to put a new spin on gift wrap, the promotion itself seemed confusing - as well as disappointing - for several reasons. First off, the gift wrap as a gift was not even available in the store to take home, or to be used to wrap the item purchased in-store. While it was lovely gift wrap, it would have to be used at a later time to wrap a different gift.

Second, the gift wrap was only free for a purchase of $400 or more. This is not an easy number to reach for many people, and left out a lot of potential customers who may have loved the product but were unable to stretch the budget to reach that level. Meanwhile, a good portion of the people who did receive the promotion did not even know about it until after the transaction was already made.

As confusing as the promotion appeared to the average consumer, the marketing team at Lily Pulitizer knew exactly what they were doing when they offered their lovely wrapping paper as a gift. Using it on anything other than another gift from Lily Pulitizer would lead to certain disappointment for the recipient. Well played, Lily!

Reexamine your marketing efforts and make one change

The time is now to rejuvenate your business by trying something new. Some of history's most popular marketing started by taking a second look at unpopular item and reinventing it as on object of desire. Often times, one big change is all it takes to get yourself noticed by the right audience, and from there the sky is truly the limit.

Don't limit yourself to word-of-mouth advertising while your digital advantage remains untapped. Contact Bloomerang Solutions today to supercharge your local marketing efforts with proven results through social media as well as Google and Bing. From custom-built websites to location management to Google advertising and everything in between, we’re ready to make your business bloom! Call us today at (941) 806-1911 or drop us a line here to get started today!