Google Review Cards: Up To 40% More Reviews With This Simple Solution

At Bloomerang Solutions, we’ve always maintained that customer feedback, especially Google reviews, is the pulse of any successful business. Your Google Business Profile, studded with positive, authentic reviews, can significantly enhance your business's online visibility and credibility. But are you capturing these crucial reviews effectively?

Why Ask for Reviews In-the-Moment?

One question that often arises is - "When should we ask our customers for a review?" The answer is: while your service is fresh in their minds. The best time to ask for a review is immediately following a positive experience when the customer is most likely to share their glowing thoughts about your business.

You may think that customers will surely leave a review later if they were pleased with your service. However, as we all know, life gets in the way. Even the most satisfied customers may forget to leave a review amidst their busy schedules.

The Statistical Backing

Don't just take our word for it. A 2020 BrightLocal survey found that only around 20% of consumers proactively leave a review on their own. But, when asked, the percentage of consumers willing to share their positive experiences soars to a whopping 70%! That's a significant opportunity to increase the number of positive reviews that your business could be missing out on.

The 'Ask' in Action

Now that we've established the importance of asking for reviews in-the-moment, let's dive into how you can incorporate this practice into your customer interactions.

• Train your staff: Make sure all your employees understand the importance of reviews and are comfortable asking customers for feedback. Reinforce that it's not an imposition but a simple request that can help your business grow.

• Make it easy: Consider using QR codes, short URLs, or direct links to your Google review page. The easier it is for the customer, the more likely they are to leave a review.

• Don't shy away from reminders: If you have customer contact information and their consent, sending a gentle reminder about leaving a review can be helpful.

Leveraging NFC Technology with Google Review Cards

In the present era of digital commerce, establishing a strong online presence is not just a luxury—it's a necessity. One crucial aspect of this is generating positive online reviews, specifically on Google. To achieve this, innovative tools like Google review NFC (Near Field Communication) embedded business cards come into play.

What are Google Review NFC Business Cards?

Google Review NFC Business Cards are a blend of the traditional and digital, providing a convenient avenue for customers to leave reviews. These cards contain an NFC chip that, when tapped by a smartphone, leads directly to your business's Google review page.

This convenience, facilitated by the technology, removes any hurdles that might prevent customers from leaving a review. They don’t need to search for your business's review page or navigate the review posting process. Instead, they can simply tap their smartphone to the card and post their review in seconds.

Benefits of Google Review NFC Business Cards

In addition to the convenience and ease of use for both employees and customers, the advantages of these cards are multi-faceted:

• Boost in Google Reviews: Simplifying the process of leaving a review encourages customers to share their experiences, leading to an increase in your Google reviews.

• Enhanced Trust & Rankings: More positive reviews build trust with potential customers and enhance your rankings in Google search results, expanding your business's visibility.

• Professional Image: By using these cards, you project your business as tech-forward, customer-oriented, and open to feedback, leaving a lasting impression.

• Versatile Application: The cards can be handed out by any member of your team, be it service staff, managers, or even at self-serve stations, maximizing the chances of receiving instant feedback.

Real-World Examples

A popular local restaurant can have servers present a Google Review NFC Business Card along with the bill, inviting customers to share their dining experience. A boutique store could hand out a card with every purchase, or a home services company could leave a card upon job completion. These cards are suitable across industries, making them an indispensable tool for all small businesses.

Bloomerang Solutions Can Help

At Bloomerang Solutions, we specialize in helping businesses boost their online presence, and we can assist you in incorporating Google Review NFC Business Cards into your strategy. We understand the power of Google reviews and can guide you on utilizing this innovative tool for your unique needs.

Don't let the opportunity to effortlessly increase your Google reviews pass you by. Reach out to Bloomerang Solutions today to get started with your own Google Review NFC Business Cards. For more information, please call or email us here. Together, let's build an online reputation that mirrors your commitment to outstanding service and customer satisfaction!

What's in a Name? Tiny Details Can Cause Big Concerns

It's often difficult to explain to small business owners just how imperative it is for them to pay attention to every detail. This is particularly important when it comes to marketing their business on Google - specifically the name of the business.

That's why I was in disbelief after reading an article in the local newspaper last week. The subject matter hit way too close to home to be ignored because it was about Beneva Flowers - the shop I owned and my family’s livelihood for nearly 40 years.

You can read the entire article here, but the short version is that the business is growing and expanding - and I think that's fantastic! But in the process of doing so, they also decided to change the name of their business!

Not so fantastic, Beneva Flowers - a leading florist in Sarasota for over 37 years - was talked into a brand remake by Miles Media.

Their solution was to drop the "Flowers" part of the name in an effort to create a more universal brand. Assuming they would have known better than to hurt the brand, owner David Shuel trusted the advice. As previous owner, I have studied SEO and website development since 1996 and I almost fell over when I heard the news.

Why is something like that so important? Because Google expects you to title your Google Business Profile (AKA Maps) with the properly recorded name that appears on public records. When you can offer a valuable keyword like FLOWERS already built into your name, you get the best of both worlds. Since the beginning of Google, Beneva Flowers was always the #1 result when people searched for flowers in Sarasota. So I would question, why change it and discard the value of that critical keyword?

The article was published on the Monday after Mother's Day and a week later the search results have TANKED.

Don’t take my word for it, see for yourself! The search result from a search in Palmer Ranch (just across the street) show that Beneva was always on top. But now here are three examples that show where they currently stand right now - nowhere to be found in any of the most popular keyword searches!

Warning to business owners! Call me or a trusted digital agent before making any changes to your brand!! These agencies have tried to get in our company for years even though there was never a reason for the change. In my opinion - and being an owner of an agency - I believe in identifying an area of concern with a solution.

Smart digital marketing is the secret engine that moved you to the top of the search engine results - it not luck, there is always a reason. And details are extremely important. Sometimes even the smallest changes can cause the biggest problems.

Photo: Business Observer

Congratulations Stewart Resnick: A Well Deserved Honor For a Man Who Revolutionized Our Industry

My friend and mentor Stewart Resnick was recently honored with the invitation to join the Horiatio Alger Association of Distinguished Americans. Membership in this prestigious group is limited to a select group of individuals who have demonstrated exceptional leadership, achievement, dedication to their communities, and who have overcome significant adversity to achieve success.

Stewart Resnick

It’s a rigorous selection process, and members are typically accomplished entrepreneurs, business leaders, and other prominent figures who serve as role models for young people. For those who are recognized by the association, membership is a significant honor that recognizes their hard work, perseverance, and success in the face of adversity.

Those words are such a perfect way to describe Stewart Resnick. If you aren’t familiar with him, he has a very nice wikipedia page that describes him as a self-made billionaire and the “richest farmer in the United States.” He’s all of that and more. He’s a genuine down-to-earth person who gives to countless millions to charities and thrives on helping others succeed.

His wiki also describes him as the founder and owner of The Wonderful Company, a privately-held conglomerate that includes brands such as Pom Wonderful, Fiji Water, and Wonderful Pistachios. Perhaps you recognize him now?

One big thing they barely mention is profile is his significant contributions to the floral industry. But what he did revolutionized the entire industry on a worldwide scale.

In 1979, Resnick and his wife, Lynda, acquired Teleflora from The Telegraph Group, a UK-based media conglomerate, and helped grow it to one of the world’s largest floral delivery networks.

Stewart Resnick, center, with wife Lynda, left, and Art Conforti.

Under Resnick's leadership, Teleflora underwent significant changes and growth. The company expanded its product offerings, introduced new technologies, and developed a strong focus on marketing and branding. Resnick also helped to grow Teleflora's membership, bringing on board new florists and expanding the company's reach across the United States and Canada.

What started as a gift for his wife Lynda (Because she loves flowers and gifts) became a support model for florists across the entire continent. Today, Teleflora operates in more than 165 countries and has a network of over 15,000 florists worldwide.

Teleflora: Like Nothing Else in Our Industry

I talk about Teleflora a lot - but I’m not out recruiting florists on their behalf. There is nothing in it for me except for giving back to a company that has given me so much as an entrepreneur over the years. They offer every tool you need to not only become a successful florist, but a successful entrepreneur.

I always say, you can literally put your key in the door, join Teleflora, and have everything you need - along with expert support every step of the way. I don’t know of any other company around today with that goal in mind.

Teleflora is a cooperative organization that exists to support and empower independent florists. By becoming a member of Teleflora's network, florists gain access to a unique range of resources and benefits that can help them to grow and thrive in a competitive industry.

One of the primary ways that Teleflora supports its member florists is by providing a platform for online and phone-based orders. Teleflora's website and toll-free phone number allow customers to easily order flowers from member florists, even if they are located in a different city or state. This can help member florists to expand their reach and attract new customers from outside their local area.

In addition to order processing, Teleflora provides its member florists with marketing and advertising support. The company offers a range of promotional materials, including customized print and digital marketing campaigns, to help member florists promote their businesses and attract new customers. Teleflora also offers training and educational resources, including webinars and conferences, to help member florists stay up-to-date with the latest trends and best practices in the industry.

Finally, Teleflora provides its member florists with access to a network of like-minded business owners. Through regional and national meetings, member florists can connect with one another, share ideas and experiences, and collaborate on projects and initiatives. This sense of community and support can be invaluable for independent florists, who may otherwise feel isolated or overwhelmed by the demands of running their businesses.

Teleflora provides a platform for independent florists to grow and thrive, offering resources such as online and phone-based orders, marketing and advertising support, training and educational resources, and a community of like-minded business owners.

Teleflora always wants their member shops to prosper. I watched this firsthand and personally saw the excitement of listening to Lynda present to use retail florists her ideas for affordable disposable vases to keep the costs down. They are always looking for a better way and always make sure their fellow member florists are involved.

From president Jeff Bennett to Jack Howard and many 20+ year employees, this is a family that anyone doing business with them is fortunate to be a part of the family. First and foremost, they listen. It's clear they don't have to do this - they love doing it and helping retail. Where else do you this spirit? Thank you Stewart and Lynda, the retail floral industry is a better place because of you!

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Why Your Business Should Consider a .AI Domain Extension

In today's increasingly digital world, businesses must keep up with the latest technological advancements to remain competitive. One such advancement is the use of .AI domain extensions, which can bring many benefits for businesses seeking to establish a strong online presence.

With a .AI domain, businesses can project a modern and innovative image, enhance their branding efforts, improve their website's search engine visibility, and provide 24/7 customer service through chatbots. As a result, businesses can attract and retain more customers, boost their revenue, and stay ahead of the curve.

What is a .AI domain extension?

.Ai domain extensions are top-level domains that are recognized as the country code top-level domain for Anguilla. However, in recent years, the domain extension has gained popularity as a way for businesses to brand themselves as innovative and tech-savvy. By using a .AI domain extension, businesses can show their customers that they are forward-thinking and up-to-date with the latest technology.

Branding with .AI domain extensions

Small local businesses, such as restaurants, can benefit greatly from using a .AI domain extension. For example, a restaurant called "Sally's Seafood" could register sallysseafood.ai. This not only looks more professional and modern, but it also makes it easier for customers to remember the website address. In addition, using a .AI domain extension can help businesses stand out from their competitors and create a unique brand identity.

SEO benefits of .AI domain extensions

Using a .AI domain extension can also provide SEO benefits for businesses. Search engines like Google consider domain extensions when ranking websites. By using a .AI domain extension, businesses can signal to search engines that they are a tech-savvy and forward-thinking company. This can improve their search engine rankings and help them reach more potential customers.

Let Bloomerang Solutions handle the process

While registering a .AI domain extension may seem simple, it can be time-consuming and confusing if you are not familiar with the process. That's why it's recommended to let Bloomerang Solutions handle it for you. Bloomerang Solutions has the expertise and experience to ensure that the process is smooth and seamless. By letting Bloomerang Solutions handle the registration process, you can focus on what you do best - running your business.

Bloomerang Solutions owner, Art Conforti, has over 35 years of experience as a retail florist and a digital marketing expert. He understands the importance of staying up-to-date with the latest technological advancements and providing businesses with the tools they need to succeed. Art and his team can be reached at (941) 806-1911.

In addition to providing .AI domain registration services, Bloomerang Solutions also stays up-to-date on the latest technological advancements, including the use of chatbots. Chatbots are becoming an increasingly important part of website engagement. These automated tools provide instant access to information and assistance, improving the user experience and increasing customer satisfaction.

By analyzing the conversations between the chatbot and visitors, businesses can identify areas where they need to improve their offerings or where visitors may have questions or showing interest in a product. Bloomerang Solutions stays up-to-date on the latest technological advancements, including the use of chatbots, to ensure that their clients are ahead of the curve and provide the best possible user experience.

In conclusion, using a .AI domain extension can help businesses create a unique brand identity, improve their search engine rankings, and signal to their customers that they are a tech-savvy and forward-thinking company. However, the registration process can be time-consuming and confusing. That's why it's recommended to let Bloomerang Solutions handle it for you.

With their expertise and experience, they can ensure that the process is smooth and seamless. Additionally, Bloomerang Solutions stays up-to-date on the latest technological advancements, including the use of chatbots, to provide their clients with the best possible user experience.

If you're considering registering a .AI domain extension, let Bloomerang Solutions help. Our team of experts can guide you through the process and ensure that your website is up and running smoothly. Contact us today to learn more about how we can help you establish a strong online presence for your business.

How Local Florists Can Prepare for an Economic Downturn

Implementing Unique Gift Card Programs for Loyal Customers Will Help Increase Sales and Strengthen Your Business During Economic Uncertainty

In a year that could be full of economic challenges, florists must be prepared and plan ahead for the upcoming changes! Florists cannot simply sit back and assume that orders will show up. This is not the safety net that any business should want! Any downturn in the economy will affect the gatherers first. Job losses will affect the holiday flower buyers, as flowers are never really needed, they’re non-essential. What we need are MORE CUSTOMERS!

The best plan to secure these customers starts today! At Bloomerang, we’re focused on securing customers and the orders will follow. Our founder, Arthur Conforti, says that this is the biggest realization florists should have. Getting customers and improving service is the key to success.

Casey Ryan from Irene Pate Flowers in Birmingham, Alabama, says that “Art and his team at Bloomerang showed me how to execute his unique gift card program I now use to secure corporate business. They come to my store to check the value and I set them up an account.” Florists must realize that customers are available everywhere. It’s no longer unique to sell flowers, so we must focus on our service! Make it so easy to order that customers will never want to go anywhere else. Address customers by name and not account numbers, and at the end of the order, ask them if there’s anything else they need.

If you’re dealing with out of town requests, take the orders and never allow them to leave or direct them elsewhere. This is especially important today with the improved technology available. You have the edge because you’re part of a community, so get involved with reward points, account cards, surprise gift cards, and charity programs with local schools and churches. We can help you set everything up. Smart retailers will be increasing their marketing efforts, so don’t rely on anyone else to do it for you. If you need help, you can email us and we’ll help you for free!

At Bloomerang, we’re here to help you succeed. We can show you how to execute unique gift card programs to secure corporate business. You’ll be able to keep customers coming back to your store and they’ll check the value of the gift cards. Don’t let the potential of a recession affect your business. Take the steps today to ensure that you’re prepared and have the right plan in place! With our help, you’ll be able to secure more customers and increase sales!

Click here to join our Facebook group where we discuss the industry with florists from across the country and around the world.