As a business owner, I am constantly looking for new ways to boost numbers, increase sales, and motivate employees. One of the most effective solutions I found was also the most fun - I call it “Spin to Win.”
Spin to Win is such a popular promotion because of the excitement and camaraderie it creates with the sales staff. As a retailer, you know that your sales staff is the heart of your business and the difference between a great sales staff and a poor one will affect your entire shop.
Customers have long memories when it comes to how they were treated at establishments where they spend their money. Oftentimes, it doesn’t take more than one bad customer interaction with a rude or unfriendly employee to drive that customer away permanently.
On the other hand, people like to shop with friendly people and people they trust, so having helpful and friendly employees representing your brand is a critical key when it comes to customer retention.
Keeping employees happy
Happy employees are productive employees so it’s important that everyone in the company feels motivated and respected. One great way to keep employees motivated and engaged is by running a sales contest – but the key is to keep it fun.
One option to consider is a 'Wheel of Rewards' to recognize those who have reached sales goals created by management. It’s one thing to create expectations but it's another to create a way to reach them with a rewards system to recognize those who do.
The wheel itself can be found for a reasonable price online or you can simply make your own with some basic materials. The wheel itself isn't the important part, but great prizes certainly add extra motivation for your sales staff. I always liked the model that we used (pictured below) because it allowed us to change up the prizes easily and limit the size so that some prizes were harder to win than others.
You don't always need to offer expensive prizes, in fact prizes with a 'mystery value' like scratch-off lottery tickets are always highly sought-after due to the fun factor that goes along with the anticipation. Other ideas such as gift cards, a half day of paid vacation, movie tickets, car washes, dinner for two, sports ticket,s and free flowers, are always popular choices but you are only limited by your imagination.
The rewards can be as big or small as needed – what’s truly exciting is the action of staffers spinning the wheel. It's important to realize that recognition is half the fun.
The more exciting the environment, the better your chances will be of getting engagement from staff. The result will be more sales for your company and recognition and rewards for those who get you there - it's a 'win-win' for everyone.
Let's face it, those who try harder usually achieve more. Those who produce results can now have a chance to be recognized for it.
A photo once a week featuring the person who got to spin makes for a great social media post. When it comes to social, people want to learn more about you and your company. Sharing programs that reward your employees show that you care about your staff and that is worth sharing!
If you would like to run a sales contest for your employees but don't know where to start, Bloomerang Solutions is here to help. We are always looking for new ways to improve your business and we know from experience that employee-only contests are an excellent way to build morale - and improve your bottom line. Let's get started today! Drop us a line here or give us a call if you would like some help getting started, we're always here to help you!