Did you know this past Mother’s Day that many florists got as much as 30% new business? Those are brand new customers who never shopped with them before!
Those are outstanding numbers, but now the challenge is turning them into regular returning customers. You have their contact information, so what are you doing with it? The answer is simple - send them a letter with a special offer they can use on their next order.
““Welcome and thank you for placing your Mother’s Day order with us! We don’t just want your order, we’d like to earn your trust.””
Then, simply give them a special offer and make sure they reference that offer or ask for a certain person at your business so you will now it came from that ad. This part is important because now you can track the results of the mailing. Simply do that and watch more orders come your way.
Grow your business with the new customers that ordered from you. Why? Because your competition is closed so this is your opportunity!
This is also a great time to take a look at surveys. You already have their email address and we have a survey program and we can do this for you. It could not be easier and it’s one of the best methods I’ve ever seen for finding out how customers see your business.
With the current uncertainty surrounding the economy and with restrictions limiting gatherings like weddings and parties, there are not many ways for you to get new business right now - but this is one way that is almost foolproof.
Preferred Customer Cards
Sending new customers a letter like we discussed above is a fantastic way to get a 2nd order, but if you’d like, you can take it a step further the same way we did at Beneva Flowers. Every new customer was sent a “preferred” customer card that they could use any time they placed an order. They didn’t need to sign up for any kind of special program, they were just automatically granted “preferred” status after the first order. The cards were no more expensive to send out than the letter itself but it let the customers know that you valued their business and hoped to form a long-time relationship. Here’s what the letter looked like:
It is really easy and I’m happy to help you with it. Bloomerang is on your side! Drop us a line below or call us anytime at (941) 806-1911. We look forward to making your business bloom!