I’m constantly looking at industry leaders and how they operate, particularly when it comes to online marketing and SEO. Most of us can only dream of the ad budgets they have to work with, but that does not mean we can’t replicate their successful formulas and scale them down for our shops. The important thing to take away is HOW they do things and WHY.

Neiman Marcus is a luxury brand who appears to do everything right – at least on the surface. I recently received an email from them and decided to see where I ended up when I clicked on their links. I was surprised to see that it was not where I expected, take a look below:

Proper creation of links and proper implementation and reciprocation is how you achieve results with SEO. The key is making sure everything connects and is informative and keeps you engaged and moves you on to the next step. If that is being done, that’s the proper SEO. It’s Important to star with content and wrap it around until it gets to the website and every step along the way needs to complement and make the experience better.

Call me anytime you’d like or email us at the link below. We’re happy to give you a free consultation and look over your website so you can understand the benefits of having strong SEO strategies on your website.

-Art