Jeff Bezos Found Success by Listening to His Customers. Listen to Yours with Surveys from Bloomerang

Did you know that Jeff Bezos expanded Amazon from a small online marketplace for books to what they are today because he would regularly SURVEY his customers on what they would like to see offered?

It's a documented fact - he expanded his product line at Amazon from simply selling books to giving his customers exactly what they wanted! He knew what that was because he took the time to ask. You may not become the next Amazon, but success can come your way this easily if you simply take some time to reach out and learn from your customers. It's easier than you think and well worth your time. Best of all, we're here to help!

What do the following leading companies all have in common with each other?

• Marriott

• The Ritz Carlton

• Hertz/Avis

• 1-800-Flowers

• Amazon

• Beneva Flowers?

THEY ALL OFFER SURVEYS to customers!

Jeff Bezos formed Amazon after surveying his customers and realized today's consumer wanted Amazon to offer more than just book. Yes, true story! I personally would not start the next of my next month if Surveys were not sent out.

Best of all…WE DO IT FOR YOU!

Even better...You will see orders after sending the survey out - start TODAY!

All I ask that you do it, PLEASE take this sample postcard to your local printer and print 5k. It's a THANK YOU card the recipient gets when they receive YOUR flowers (or delivery) When they send the THANK YOU postcard to the sender, the sender gets YOUR NAME! All my shops using the Gravity Free websites are doing this.

Do you take wire in orders? Then here is your way of letting the sender know who the flowers were delivered by!

YES, it beats the gatherer's at their own game!

Are you in? Let's go. It's up to you.

We at Bloomerang will do all the work, you just say GO!

Here is your sample postcard:

Let's get started today!

PLEASE send us your emails from orders placed in October and will begin preparing your survey. Think about your what you would like to know if you were a customer. Here are some examples:

• “Are there any items or services you would like to see in our offering to make your shopping and gift-giving easier?”

• “Is there anything we can do to help your shopping needs during COVID that we may not normally consider?”

• “Holiday shopping is just around the corner, did you know we can send flowers, plants, and gifts OUT OF TOWN?”

This last one is huge - out of town delivery. Why? Because more and more customers are searching for florists out of town instead of using you.

• “Why send your "out of town" requests with us? Because we guarantee your satisfaction 100% There is no question that the shop used in our affiliate network will always be the best the area. We appreciate you trusting us locally, but we will gift you the same guarantee out of town.”

• “Did you send with us in the past? Would you now?”

Click on the image for an example of a Bloomerang Solutions survey

These are just a few examples to keep in mind - and remember - the more you ask, the more you'll learn. NOW is the time to tighten the relationship with your customers. DO NOT let them skimp away while you are busy during the holidays!

Wait until you see these results, you will be glad you did. This is all about you securing customers and your customer satisfaction - both of which are vital in achieving a successful future.

One of the many unfortunate effects of COVID-19 is the reshaping of people's shopping habits. Now, more than ever before, we need to think like Jeff Bezos and listen to what our customers want and find out what we can do to keep them coming back for more. 

Finally, remember to give an offer for completing the survey. You are rewarding your customers for loyalty and it really works! I'm full of ideas if you need to try a different solution. Email us by clicking the button below if you want to start surveys.

Thanks and gave a great week,

-Art (941) 544-5000

What is Google Maps? How can it help my business grow?

Google offers incredible tools to give you an inside look at how people can find your business listing on the web. Because many customers find businesses on Google Search and Maps, Google focuses on how customers use Search and Maps to find your listing, and what they do once they find it.

How does it work?

Google Insights data includes views, searches, and actions from both organic search results and Google Ads. Google Insights provides you different ways to understand how customers interact with your listing including the following:

• How customers find your listing

• Where customers find you on Google

• Search Queries

• Customer actions taken

• Direction requests

• Phone calls

• Photos for optimization

• What your business is known for

• How customers find your listing

This section of Insights shows how many customers found you and how they found you. Click or tap the chart on the dashboard to see the percentage of all customers that found you via each of these methods:

• Direct searches: A customer directly searched for your business name or address.

• Discovery searches: A customer searched for a category, product, or service that you offer, and your listing appeared.

• Branded searches: A customer searched for your brand or a brand related to your business. This category will only appear if your listing has appeared at least once for a branded search.

• Total searches: The total number of direct, discovery, and branded searches.

Want to catch the eyes of people who haven't discovered your business yet? Try running an ad on Google. This will allow you the way to target results instantly!

Search queries

Search queries show you the queries used to find your business on Google. In the Google can track common terms and search trends for your business. These queries should help you create better Posts with Google and even Ads to engage your customers. This product works ahead of your website and acts like your website. Recently Google has been explaining No Click action to your website. In other words, people can click on Google Maps, view your products, special offers and call you to order, WITHOUT EVER SEEING your website!

Search queries focus on the terms that your customers used to find your business on Local Search and Maps. We like to make these terms available for you the owner of your business available so you can target them with Google Ads and or in replies in Reviews and Q & A’s. This is what our team is trained to do for you.

You can easily see where customers find you on Google

With Google Maps, you’ll see the number of views your listing received through each of these services:

• View on Search: A customer found your business via Google Search. Displays as “Search views” on bulk reports.

• Views on Maps: A customer found your business via Google Maps. Displays as “Maps views” on bulk reports.

• Total views: The total views of both Google Search and Google Maps. To view details on how many customers found your business on a specific product and day.

Yellow Pages used to show addresses with a map back in the day, but now Google Maps has that and more. You can also see how many people wanted directions to your locations. This section also shows where customers are when they request directions to your business.

You can even see, on the map displayed, you’ll see your location pinned and the popular places you customers are when they ask Google Maps for directions to your address. The total number of requests broken down by city or neighborhood are displayed as well.

Phone calls: You can track phone calls here or with a tracking phone number you can get from Google at no charge. Using this tool, you can see displays when and how often customers called your business through your business listing.

Photos: (this is so important to keep adding and optimizing them)
This section displays the number of photos associated with your listing and how often they’re viewed compared to similar businesses in the following graphs:

Photo views: How many times your photos have been viewed.

Photo quantity: How many photos you’ve uploaded to your business listing.

You can use the dropdown menu in the top-left corner lets you adjust the time-frame to see data from the last week, month, or quarter. Hovering over a specific day on the graph shows you data for that day only.

If there are enough businesses in the area similar to yours, there are lines on the graphs that compare your photo data with photo data to the similar businesses. For example, if you manage a restaurant, your business would be compared to other restaurants in your area. On the right side of the graph you’ll see the total number of photos based on the data points you’ve selected.

You can also highlight, what your business is known for. This section of Insights provides customers' opinions of your restaurant or cafe (e.g. cozy, romantic, or notable cocktails).

Since customers' opinions are based on their experience, the information is subjective. It's considered to be valuable to other customers, as it describes the feel & ambiance for a place. Unless proven false, Google will not remove this information without validation. This is just scratching the surface of value you can expect to receive from this product.

This is an example of a Bloomerang client who improved their ranking on Google Maps. In a few short months, Ballard Blossom, Inc. of Seattle jumped from #25 to #2.

Google is constantly improving and adding functionality to Maps listings

While a listing on Google maps is free, verifying your listing is paramount. Now, the more you put in, the more you will get out! Google likes to see users making good use of their tools. The more you activate and use the tools offered by Google, the more value your listings have to them.

Google is a constantly-evolving information highway dedicated on bringing valid information to consumers on demand and the powerful marketing tools it provides are unlike anything that business owners have ever seen before. If you are not taking advantage of them already, you should start today. Need help? Your friends are Bloomerang are here to help - every step of the way. Give us a call today at (941) 806-1911 or drop us a line below.

Control all your reviews on every platform from your website with our enhanced review module

Reviews are a collective first-hand account of what your customers think about your business. They’re the best thing we have to base many of our important decisions on which makes them crucial for any business, especially when it comes to Google.

But, responding to reviews is tedious work, especially when they’re spread out over multiple platforms. Most customers will gladly leave you a great review if ask them - so long as it doesn’t require much work on their end. With a review widget on your website, customers can leave reviews on Facebook, Google Maps, Yelp, and a host of other platforms without leaving your site!

If you don’t already have the review widget on your website, call us today at (941) 809-5000 and we will help get you set up.

Did you know there were Q&As on your GMB listing? Use this to your advantage!

Most people are aware that their business has it’s own listing on Google Maps, but many people don’t scroll down far enough to see some of the more robust features of their GMB listings. One in particular is extremely valuable to the reputation of your business - the Q&A (question and answer) section.

Why is the Q&A section so important? Because it lets you control the information on your listing and it shows perspective customers that you are an active, responsive shop who will go out of their way to help them out if they should ever encounter a problem. Great customer service goes a long way.

It it also an outstanding opportunity to clarify any comments or complaints that customers may have. I have found that more often than not, most upset customers can easily be satisfied with a one-minute conversation where you just listen to their issue and try to find a resolution.

Keep in mind that this is also a fantastic chance to showcase your customer service skills. It’s on display for everyone who looks at your listing so be sure to take some time to give it the attention it deserves. If you need help with your GBM listing, give us a call today. We can help you! (941) 809-5000.

SEO on Your Teleflora Website Showing Results You Can See and Understand

I am proud to say I created the very first "LOCAL" pages almost 20 years ago as an online marketing strategy for my flower shop in Sarasota as well as for other prominent florists around the nation. Once these pages started to appear and started drawing traffic, they were quickly copied and used in many shops and in a host of other industries.

What I am most proud to say is that Teleflora has allowed me to work with their software to be able to achieve results for my clients that have Teleflora websites.

So if you have a Teleflora website, you can rest assured I can achieve results like this for you as well. Teleflora has listened to, and has truly become a partner with the retail florist allowing them the opportunity to grow while helping them meet their needs and accomplish their goals.

Here is a terrific example. In this case, I searched “west allis wi florist” (the birthplace of Liberace) for Alfa Flower Shop. Not only am I securing the 2nd spot at the top of the Google search results page, we are also #1 in organic results under the maps in a town that the service florist does NOT have a shop but delivers to - which is why they are not in the top 3 for maps.

If you want to secure placement for FREE (organic results do not require a cost per click) results and you have a Teleflora website, this is what that could look like for you. With great partners like Teleflora and Bloomerang Solutions, you shop can be well on its way to the top of results. Call us today at (941) 806-1911 to get started!