28% Increase in Organic Traffic

The Challenge

Donato Florist, a trusted florist in Roselle Park, NJ, sought to improve its digital presence to better compete with local and chain florists. While they had a strong reputation for quality floral arrangements, their online visibility and traffic were not translating into the revenue growth they needed.

The Solution

Bloomerang Solutions designed a multi-faceted digital strategy to address these challenges:

  • SEO Enhancements: Focused on optimizing custom city pages and improving keyword rankings to boost organic traffic.

  • Google Business Profile Optimization: Regular updates and new posts were implemented to enhance local search visibility and drive customer engagement.

  • Specialty Page Revamps: Updated specialty pages with targeted content to highlight Donato Florist’s unique offerings, such as sympathy flowers and event arrangements.

The Results

The strategic initiatives delivered remarkable improvements:

  • 28% Increase in Organic Traffic: SEO enhancements brought more qualified traffic to the website.

  • 40% Growth in GBP Calls: Increased visibility on Google led to more customer inquiries and local engagement.

  • 20% Revenue Growth from Specialty Pages: Targeted updates and optimization boosted sales from high-value offerings.

Optimizing for Local Connections

Donato Florist’s commitment to serving its local community was the driving force behind this campaign. By refining their digital presence with hyperlocal SEO and optimized Google Business Profile strategies, Bloomerang Solutions helped Donato Florist connect with more customers in Roselle Park and surrounding areas.

The Results

  1. 28% Increase in Organic Traffic

    SEO strategies resulted in significantly higher organic search visits, driving more potential customers to the site.

  2. 40% Growth in Google Business Profile Calls

    Enhanced GBP management led to a noticeable rise in local inquiries and conversions.

  3. 20% Revenue Growth from Specialty Pages

    Revamped content on specialty pages attracted more visitors and increased sales of high-value floral arrangements.

Strengthening Community Ties Through Digital Excellence

With a renewed focus on SEO, local search optimization, and targeted content, Donato Florist has strengthened its position as a top florist in Roselle Park. Bloomerang Solutions’ strategies helped the shop deepen its connection to the community while driving measurable business growth.

By partnering with Bloomerang Solutions, Donato Florist achieved impressive increases in traffic, customer engagement, and revenue, reinforcing their reputation for exceptional service and quality floral arrangements.