40% Increase in Local Search Traffic

The Challenge

Petals & Stems, a well-known florist in Dallas, Texas, faced challenges in increasing their online visibility and engaging customers in a competitive metropolitan market. With several local competitors vying for the same audience, Petals & Stems needed to enhance their digital presence and drive more local traffic to their website.

The Solution

Bloomerang Solutions employed a targeted approach to tackle these challenges:

  • Hyperlocal SEO Enhancements: Optimized custom city pages to attract more local search traffic and improve rankings for Dallas neighborhoods.

  • Compelling Facebook Campaigns: Launched engaging social media campaigns to highlight seasonal floral arrangements and customer testimonials.

  • Conversion-Focused PPC Ads: Ran Google Ads targeting high-intent keywords to convert traffic into orders efficiently.

The Results

The efforts produced measurable successes:

  • 40% Increase in Local Search Traffic: Optimized local pages drove a significant boost in organic search visits.

  • 25% Conversion Rate Improvement: Traffic from PPC and organic search converted at a higher rate, contributing to revenue growth.

  • 50% Growth in Facebook Engagement: Social media campaigns garnered more likes, shares, and customer interactions.

Creating Buzz with Social Media and SEO

Petals & Stems focused on amplifying their brand through a combination of social media engagement and hyperlocal SEO. Bloomerang Solutions conducted a deep dive into their audience behavior and preferences, creating content and campaigns that resonated with their target customers. The updated city pages and Facebook posts not only increased visibility but also fostered a sense of connection with the community.

The Results

  1. 40% Increase in Local Search Traffic

    Optimized pages for Dallas neighborhoods brought more qualified visitors to the site.

  2. 25% Conversion Rate Improvement

    Higher-quality traffic from SEO and PPC translated into more orders.

  3. 50% Growth in Facebook Engagement

    Compelling posts and campaigns led to a significant boost in interactions on social media.

Leveraging Local Insights to Drive Growth

By combining data-driven strategies with creative marketing efforts, Petals & Stems established themselves as a digital leader among Dallas florists. Their partnership with Bloomerang Solutions resulted in improved customer engagement and sustained growth in traffic and conversions.

Petals & Stems' commitment to evolving their digital marketing strategy with Bloomerang Solutions enabled them to achieve remarkable growth in 2024, reinforcing their reputation as a top florist in Dallas.