Understanding how information flows and turns into digital content is important for people who are trying to increase their digital presence. But it’s not as simple as making up and idea and throwing it up onto your website like so many people try to do.
So, we’ve created this road map to show how we how we take the questions, concerns and ideas you have about your website and transform them into valuable content that will work for you. The video below will show you how.
First we start with an idea
When an idea is formed, it’s something you thought would be great for your company. Instead of throwing that idea onto your website to see where it ends up, the proper process begins by create a blog post about it. This is where you are able to:
Build the content
Gather the ideas
Create all the links
Get something that is going to compliment your website and your digital presence. Now remember, the idea is still the idea, it just turned into digital version with a lot of linking and reciprocal linking and organized content.
Social Distribution
Once that happens, we then go over to social distribution. The social team manager will take that and review it and see where that content belongs. Is it optimal on Linkedin? Should it just be on Facebook? Maybe it’s a great image? Or maybe it’s a do-it-yourself idea that’s best served on Pinterest?
Whatever that might be, we’re going to design and create and move that information to that department. For example, it might be Google My Business, that’s going to be another department that will take that information or that picture or that content and turn it into something that’s going to be beneficial. When that’s all done, it finds its place to your website and that’s where it’s going to end up growing.
Making your ideas work for you
Now it’s time to put everything together where it belongs in your website so it can nurture and grow. What does growth look like?
Meta Tagging
Reciprocal Linking
Name Address Phone (NAP)
All of these factors encompass that idea which has now evolved into digital content. When it all comes together, your website will increase when it’s treated this way, Because now that this is being done correctly, it all happens behind the scenes,
Now when someone is searching for your business, your industry, or any content that relates to your online presence, you’re going to appear higher than most unless they have paid advertising that they’re using to push themselves above all of this work that wasn’t happening
If you questions about this please call me on my cell anytime at 941-544-5000.
- Art