Why You Need to Secure A Cutting Edge Website

As a business owner, your website is the most important marketing tool you have. Visitors from anywhere in the world can view your site 24 hours a day to learn more about your business and decide whether or not you’ve earned theirs.

That is why simply having a website presence in 2021 is not enough. There is just too much competition out there - you must present the best version of yourself and make your site appealing if you don’t want people to leave.

What do I mean?

Check out Alux.com and you will be surprised to see just how many DIY wedding event coordinators are getting into our market. Sites like this make it so easy that almost anyone can set up a terrific looking site in minutes.

What is their formula? They start with the following:

• Secure a URL

• Build a Blog and the company gets them the hosting in one stop.

• Now they can build an audience

• Expand to social verticals and BAM - there is a new wedding coordinator in town!

Next, they realize they can make floral designs - check out The Yes Girls

Now these DIY coordinators take it one step further, get a Shopify account, and now sell flowers. Out of town requests? They search Google and place the order for their clients.

While the traditional retail florist continues to pay the wire services fees to maintain membership, the millennials are coming and they are using CS, COMMON SENSE.

They are NOT STUCK in 'This is how we always did it". This new blood is saying, "This is how we do it today." Why? Because we have an UNREGULATED industry, which means anyone can be a florist and/or a wedding planner just because they said they can.

Where Does Our Industry Go From Here?

What do we do? SECURE relations and stop treating brides like a regular customer. They are considering choosing YOU to handle the most important event in their life and they deserve a custom website experience from YOUR event division at YOUR business. I can help you set that up.

Change now and use your experience to secure business. OR, continue to not see this train is coming and wake up one day and realize, what happened to our event and wedding business? You see, once the wedding florists earn the trust of the bride, they are becoming their florist as they trust them with everyday work.

This is happening, YOUR future is up to YOU!

Take a look at your wedding website through the eyes of an excited bride to be. Is it something you’re proud of? Does it make the bride-to-be excited to choose you? Is it what you would feel is a “specialist” or does it look like something you do as well?

We need to be specialists because we are special. Each one of us has something to offer that sets us apart from the crowd. It’s up to us to make sure potential customers can find it.

2021 is the start of a brand new year and the perfect time to re-evaluate your marketing efforts beginning with your website. It is also a great time to start planning for more event work which should increase substantially with all the cancellations from 2020 being rescheduled. A new wedding and special event website is the perfect solution to capture those clients! Call me, I can help get you set up with a new site today!

Ring in 2021 with a New Custom Wedding Website from Bloomerang

2020 was a record-setting year for event cancellations and the wedding industry was hit particularly hard. Due to all the postponements, 2021 is shaping up to be a record-setting year for weddings and special events! That means the time is NOW to start promoting your wedding flowers with a new custom wedding website from Bloomerang Solutions.

Weddings are florists really shine, but many shops have sub-par wedding sites (or perhaps just an extra page on their website) that do not showcase all their beautiful work! That's why we created Bloomerang Weddings & Events, a custom interactive website built on a URL that will direct all orders and transactions directly to your site.

Best of all, your new website features your images of your flowers from your weddings!

Your custom wedding website will compliment your current site with reciprocal lining strategies that will increase page ranking and Google placement. It will include modules for vendors, galleries, wedding packages, rentals, and award/badge management, along with the following features:

• Creation of your own wedding website featuring your weddings in your area

• Your wedding site will be a stand alone for SEO and customer images that you own and control

• Receive a unique URL that focuses on attracting wedding requests in your area

• Wedding flower keyword strategy

• Provide images for us to showcase in a gallery with keywords and taglines.

• Draw attention to your products by name, flower type and sentiment

A deluxe custom wedding website is also available. In addition to the features listed above, the deluxe version also includes:

• Content creation for blogs and web pages that reflect your flowers in your local community

• Press release module

• Interactive communications (live chat, file transfer module, etc.)

Let's get started today! We just need an email that reads, YES! You work on your weddings and let us work on your website. Click on the button below to make 2021 the most successful wedding season you've ever had with a new wedding website from Bloomerang Solutions!

Control all your reviews on every platform from your website with our enhanced review module

Reviews are a collective first-hand account of what your customers think about your business. They’re the best thing we have to base many of our important decisions on which makes them crucial for any business, especially when it comes to Google.

But, responding to reviews is tedious work, especially when they’re spread out over multiple platforms. Most customers will gladly leave you a great review if ask them - so long as it doesn’t require much work on their end. With a review widget on your website, customers can leave reviews on Facebook, Google Maps, Yelp, and a host of other platforms without leaving your site!

If you don’t already have the review widget on your website, call us today at (941) 809-5000 and we will help get you set up.

Did you know there were Q&As on your GMB listing? Use this to your advantage!

Most people are aware that their business has it’s own listing on Google Maps, but many people don’t scroll down far enough to see some of the more robust features of their GMB listings. One in particular is extremely valuable to the reputation of your business - the Q&A (question and answer) section.

Why is the Q&A section so important? Because it lets you control the information on your listing and it shows perspective customers that you are an active, responsive shop who will go out of their way to help them out if they should ever encounter a problem. Great customer service goes a long way.

It it also an outstanding opportunity to clarify any comments or complaints that customers may have. I have found that more often than not, most upset customers can easily be satisfied with a one-minute conversation where you just listen to their issue and try to find a resolution.

Keep in mind that this is also a fantastic chance to showcase your customer service skills. It’s on display for everyone who looks at your listing so be sure to take some time to give it the attention it deserves. If you need help with your GBM listing, give us a call today. We can help you! (941) 809-5000.

SEO on Your Teleflora Website Showing Results You Can See and Understand

I am proud to say I created the very first "LOCAL" pages almost 20 years ago as an online marketing strategy for my flower shop in Sarasota as well as for other prominent florists around the nation. Once these pages started to appear and started drawing traffic, they were quickly copied and used in many shops and in a host of other industries.

What I am most proud to say is that Teleflora has allowed me to work with their software to be able to achieve results for my clients that have Teleflora websites.

So if you have a Teleflora website, you can rest assured I can achieve results like this for you as well. Teleflora has listened to, and has truly become a partner with the retail florist allowing them the opportunity to grow while helping them meet their needs and accomplish their goals.

Here is a terrific example. In this case, I searched “west allis wi florist” (the birthplace of Liberace) for Alfa Flower Shop. Not only am I securing the 2nd spot at the top of the Google search results page, we are also #1 in organic results under the maps in a town that the service florist does NOT have a shop but delivers to - which is why they are not in the top 3 for maps.

If you want to secure placement for FREE (organic results do not require a cost per click) results and you have a Teleflora website, this is what that could look like for you. With great partners like Teleflora and Bloomerang Solutions, you shop can be well on its way to the top of results. Call us today at (941) 806-1911 to get started!