Arrangement Techniques

How to Stop Overstuffing Arrangements and Maximize Profits

Overstuffing arrangements can quietly erode your profits, but it’s a challenge every florist can address with proper systems. In this video, learn how to create accountability at every stage—from design to delivery—by implementing key management roles and processes. Discover how checks and balances, like design manager sign-offs and dispatcher oversight, can improve consistency, enhance quality, and boost profitability in your shop. Watch the video for actionable tips on arrangement techniques.

The Power of Branding Your Arrangements

Did you know your floral arrangements could be silent ambassadors for your shop? Most flower shops overlook the importance of tagging their designs, leaving the source of their beautiful creations unknown. By adding a small branded tag, such as “Designed by [Your Shop’s Name],” you can turn every arrangement into a marketing opportunity. It’s a simple, cost-effective way to ensure your work stands out and your shop gets recognized. Watch the video to learn how tagging can elevate your brand visibility.

Adapting to Modern Floral Industry Challenges

The floral industry has transformed dramatically, with shifting customer expectations and increased competition from big-name order gatherers like 1-800-Flowers. This blog explores two survival strategies: becoming a fulfillment florist or leveraging marketing tools like Google Pay-Per-Click to stand out as a local shop. Discover how to compete effectively, maintain your identity, and ensure the survival of the industry by working together to set new standards for success. Learn more about navigating the challenges of today’s floral market here.