Business Management

The Changing Landscape of Service Fees: Adapting to the New Normal

Service fees are becoming standard across industries, and florists must adapt to stay competitive. This blog explores how adopting charges like Flower Handling and Delivery (FHD) can significantly boost your profits while aligning with current consumer expectations. Drawing insights from industries like hospitality, we highlight the importance of embracing change and leveraging tools like digital tipping and service fees. Discover how Bloomerang Solutions can help you navigate this evolving landscape.

What’s in a Name? The Big Impact of Small Changes

When it comes to marketing on Google, even small details—like your business name—can have significant consequences. This blog explores how Beneva Flowers, a Sarasota floral institution for over 37 years, saw its online presence drop after a name change. By removing the keyword "Flowers," their visibility on Google Maps and search rankings suffered. Learn why maintaining a keyword-rich name is critical for SEO and how minor changes can lead to major challenges. Discover how Bloomerang Solutions can help protect your brand and optimize your digital presence.

What Should Florists Do About Soaring Delivery Costs?

As delivery costs rise, florists face the challenge of maintaining profitability while providing exceptional service. In this blog, discover smart strategies to optimize delivery operations, including implementing grid-based delivery zones, introducing priority services, and using vehicle tracking systems to improve efficiency and reduce idle time. Learn how to balance affordability for customers with the rising costs of delivery, all while preserving the value of your service. Let’s make your deliveries work smarter, not harder, and turn these challenges into opportunities for growth!