Seasonal Design Trends

Simplify Production and Maximize Profits

Valentine's Day is one of the most profitable holidays for florists, thanks to the ease of mass-producing arrangements like a dozen roses. This video explores how to expand that concept with simple, scalable designs, such as hydrangeas, lilies, and roses, that can be upgraded to different price points. Learn tips on customizing your website, creating unique product names, and even branding your premium roses to stand out from the competition and boost your margins. Watch the video for actionable strategies to elevate your offerings.

Designing Table-Ready Holiday Arrangements

Creating arrangements for the holidays? Ensure they look stunning not just from above but also at table level. This video shares tips on crafting designs that showcase flowers beautifully when viewed from seated positions, making them perfect for holiday tablescapes. Learn how to balance aesthetics, include cascading elements, and maintain proper hydration to ensure your arrangements last throughout the festivities. Watch the video for practical design techniques.

A Handwritten Card: Paying Attention to Detail Gives You the Advantage

In today’s fast-paced, digital world, small details can make all the difference in setting your business apart. Offering thoughtful touches, like a handwritten card, adds a level of personalization that online retailers can’t match. This blog explores how paying attention to detail—whether through same-day delivery or custom extras—can elevate your customer experience and give you a competitive edge. Learn how small gestures can create big opportunities for your shop here.